Mittwoch, 28. März 2012

Porns for Equal Pay Day


Equal Pay Day is a Belgian Organisation dedicated to equal payment. Since the typical woman has to work for a year and three months to make the same amount as a man makes in a year, each year on march 25th there is a worldwide Equal Pay Day and Equal Pay Day launches a new spot to draw attention.
All spots play with sexuality and provocation. Last Years spot showed sexy cougar grannies operating with tools to electro dancefloor in slow motion.

This year the Ex Porn Star Sasha Grey is staring the campaign by advising her female audience to became a porn actress in order to close the wage gap. Have a look, if you are over 18 years old.

 A spot object to discussion, since the tonality of the film is not in line with official attitude of the actress towards her adult film career. But still the spot, as well as the granny spot of 2011, demonstrates that women go beyond stereotypical gender models and are using all weapons to fight for equality.

Montag, 5. März 2012

Introducing the Mumdex

Asda the second biggest Supermarkt chain in the UK has taken a new marketing approach by introducing the MUMDEX. An instrument not only providing useful information, but also indicating the brands empathy with todays household managers.

The study is adding Asdas agressive pricing strategy, which allows customers to check receipts and receive a refund if their Asda shop is not 10% cheaper than its rivals, with a human factor.

Almost 4,000 real mums of all ages in the UK have signed up to be part of the Mumdex panel, giving their opinion on how they’re really feeling about their finances, their communities, and the outlook for the future of their family. Asda stats the vision is a ‘state of the nation’ report, which  doesn’t look to house prices or retail sales data to predict consumer confidence, but looks instead at how thousands of UK families are coping with the realities of the changing economic landscape.
Here you can download the full report. http://your.asda.com/mumdex

Click here to learn more about our study Navigating Venus.