For 2012 the UK Government is aiming a voluntary pledge in partnership with beauty and fashion brands in order to reduce the perceived pressure on young women to attain an ‘ideal’ appearance.
Manipulated images in advertising are facing increasing critics among government officials. Just recently H&M got under fire by online blogger communities and the Swedish minister Lena A. Liljeroth, for putting models heads on perfect computer generated bodies.
Earlier this summer, Lancôme and Maybelline had to withdraw campaigns in the UK after complaints by Members of Parliament about "overly perfected and unrealistic images" of women in their advertising. Seems that the fashion and beauty industry needs to find new ways not only to communicate with consumers but also with their officials.
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