Montag, 27. Februar 2012

New Label for Clarity

The fashion industry is facing increasing concerns about the production clothes, especially by women. The new radically transparent fashion concept „Honest by“ of the former HUGO Designer Bruno Pieter tries to give them an honest answer. The label claims the full disclosure of the production process, including where a product was made and by whom. It even stats the costs of marketing and label of every item on his website.

The visitors of the website can chose between environmental criteria like organic, vegan, recycled or produced in Europe. See some of the descriptions made for each item below. The first collection is solely made by Bruno Pieters, but the future plan is install “honest by” as a platform for other “honest“ designers.

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