Montag, 27. Februar 2012

Hello Kitty still rules Asian Mothers

It seems that in Europe the popularity of Hello Kitty has already reached its zenith, in Asia it is still rising. The iconic cat  without a story, is still the hero for mothers and daughters in Asia. Just recently Sanrio franchised a chain of Hello Kitty Dreams Restaurants to open up in China. Sanyo's strategy is to target especially like young moms. After already opening up a maternity ward in Taiwan in 2008, new ones as well as new theme parks and hotels should follow.

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