It seems that in Europe the popularity of Hello Kitty has already reached its zenith, in Asia it is still rising. The iconic cat without a story, is still the hero for mothers and daughters in Asia. Just recently Sanrio franchised a chain of Hello Kitty Dreams Restaurants to open up in China. Sanyo's strategy is to target especially like young moms. After already opening up a maternity ward in Taiwan in 2008, new ones as well as new theme parks and hotels should follow.
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