Montag, 27. Februar 2012
Is Lego messing up its Chance to woo Girls?
"If it takes color-coding or ponies and hairdressers to get girls playing with Lego, I'll put up with it, at least for now, because it's just so good for little girls' brains," says Lise Eliot. A neuroscientist at the Rosalind Franklin University of Chicago, she is the author of Pink Brain Blue Brain, a 2009 survey of hundreds of scientific papers on gender differences in children.
Time and Sales will tell, if “most significant launch of the decade”, according to CEO Jørgen Vig Knudstorp, will be a success for the brand and as well as for the girls.
Click here to learn more about our study Navigating Venus.